Two Cents – PBS Digital Studios

What is the DOW?

Do your eyes glaze over when you ever hear about the DOW? Are you still confused about what the DOW is?

Posted by Two Cents • PBS on Monday, May 21, 2018


Now with college macro- and microeconomics firmly behind me, I never thought I’d willingly watch a video about the Dow Jones Industrial Average (DJI). But I not only watched this video, I enjoyed it – owing in large part to the show’s charming, tactile animation and lovely, homespun textures (courtesy of animator Nathan Bayless, instructor at the Austin School of Film). Considering its 3-minute runtime, the video focuses over-much on the historic members of the Dow Jones index, rather than its 30 modern mega corporations. And the video’s conclusion ultimately feels recursive and underwhelming: the best reason for investors to watch the DJI is because every other investor is watching it. But these aren’t symptoms of poor writing. Rather, they’re the nature of the genre. We can’t expect dissertation-level analyses from this sort of coffee-break content. Nevertheless, we can hope this peppy duo will whet an audience’s appetite to learn more, and carry out additional research. Considering this show is still in its infancy, we can all look forward to watching it develop and grow – with interest, of course.

This review originally appeared in the Austin School of Film’s recommendations blog, MIX/VHS. Check out the full post here, including a review of Rick and Morty!

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